These research results raise concerns about support for the ABC in the future, and present a challenge for ABC Friends in its role of raising awareness of the ABC and the importance of public broadcasting.
The NewGen initiative is our response. We aim to build a new generation of champions prepared to mobilise to protect the ABC’s independence and funding.
To date we have implemented a range of strategies including the appointment of a youth engagement and social media officer, projects with universities, an essay competition and secondary school debates.
We intend to establish a NewGen Reference Group and appoint a committed young leader to drive the initiative forward.